ΠΡΟΣΩΠΙΚΟ

Samanta Eirini

email:
mkg.teipir@teipir.gr

The Assistant Professor Ms. Eirini Samanta, after receiving the basic degree in Business Administration, she continued her studies and obtained a M.Sc. in International Marketing from the University of Paisley (UK) completing her studies by obtaining his PhD from the University of the West of Scotland (UK). Her research interests focus on e-relationships domains, e-marketing, international and global marketing and Methodology Research. He has authored a monograph entitled ” The Relationship in The B2B E-Marketing under Orientation “Publications Lambert Publishing Germany  and has scientific diligence of Chapter Book Strategic Marketing in Fragile Economic Conditions by publishers IGI Global International Publisher, USA. He has taught at M.Sc. program in International Marketing of the University of Paisley, and the Postgraduate Program “International Business Administration” It has participated in research projects “Analysis of the factors affecting e-customer satisfaction”, “Internal Marketing in Banking Sector” and “Iinvestigation of expertise in education “funded by Archimedes I research programs and Archimedes II. She is a scientific coordinator of ChapterBook “Marketing Strategy in Fragile Economic Conditions” issued IGI Publisher NY USA and co-editor of the chapter book “Knowledge Management in Engineering Projects: Issues and Implications” adoption of Apple Academic Press, Waretown, New Jersey USA as well scientific coordinator of the Working Papers Series of the Laboratory of Marketing and Business Administration Department of the Science Magazine Selection of Research Papers. She has now published 20 articles in international and Greek journals and has authored three books. 20 researchers have reported on the work of (citation) she has participated in 25 international conferences and 15 national scientific conferences. She’s a member of a scientific committee in more than 10 international journals and scientific conferences.

Courses: Marketing, Analysis and Market Research, International Marketing, Sales Management

Office: Δ215 1st floor

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